A European company
NYA-EVO is a brand owned by ILLUME DESIGNS BV, based in Antwerp, Belgium — close to our customers, and always listening.
- Founded
- 2018By Jensen and Mario
- Company
- ILLUME DESIGNS BVOwner of the NYA-EVO brand
- Head office
- Antwerp, BelgiumOur European base
- Products
- Designed and tested in the EUOn European trails, coasts and mountains
Jensen has been at the forefront of carry design since 2008, working and consulting for global brands. NYA-EVO is his love letter to bag design: every detail, every quality function, every idea worth having went into these packs. He works from Sweden.
Mario has been forming and developing brands since 2009. His side of it is making sure the feel and the ideals behind a pack come across before anyone has it on their back. He works from Croatia.
In 2017 we put the first NYA-EVO backpack on Kickstarter. It funded. Two people, one pack, and a lot of people who decided to trust it before it even existed.
What started as one backpack is now a complete system for creators worldwide, and the company has spread out with it: design in Sweden, branding in Croatia, the company in Belgium, partners in Germany, Spain, France, Poland and the UK, and people in the USA and Japan. A European company in the literal sense, and a slightly complicated calendar.
Run across the EU and the globe
Team members across Germany, Spain, France, Poland, the UK, as well as in the USA and Japan.
SwedenJensen PauwelsCo-founder and Design Wizard
CroatiaMario JutronicCo-founder and Brand Guru
USAHudson HenryHuman Sunshine
SpainPhelipe Eizaguirre100km Moutain Runner
FranceBenjamin PelletSki Connoisseur
GERMANYThomas WeberThe Rocket
U.K.Pete WebbCamp Master
PolandJacek KoślickiProfessional Untangler
JapanAri KeitaSpecialist of Cool
Development leads also in the USA and Japan
Every pack earns its place in the field.
Prototypes go out with professional photographers — on glaciers, coastlines and long approaches — and come back with feedback notes. Nothing reaches production until the people carrying it say it's ready.
Extreme care and attention to detail.
We are passionate about creating products with extreme care and attention to detail — from the first sketch to the last bartack.
Jensen draws every pack in Sweden. Prototypes go out to our ambassadors, they use them in the field and send back their notes, and Jensen updates the drawings. We keep going until the product is right.
100% ECONYL® regenerated nylon as the main body fabric, YKK hardware, and the details that matter — rain cover, attachment net, padded straps with height adjustment — all included, not optional
Every pack carries a 5-year warranty against manufacturing defects in materials and workmanship.
Who we work with.
A small company only works if the parts it doesn't do itself are in expert hands. Ours are, and they are all in Europe.
Since 2011 their regeneration system has turned discarded fishing nets, carpet waste and industrial nylon scrap back into nylon of virgin quality — and it stays infinitely recyclable, so it can be regenerated again instead of becoming waste.
Your order is picked, packed and shipped by ShopWeDo from their warehouse in Ostend, Belgium.
Getting stock from the factory to the warehouse is Exsan's job. Part of the Antwerp-based Sany Group and a specialised customs and shipping agent since 2004.
Here's to the trails, the summits, and everywhere else this bag takes you.
Welcome to NYA-EVO.